What are your leads actually costing you?

Most home service businesses overpay for leads by 40-60%. See your real numbers.

Your business
Angi, HomeAdvisor, Thumbtack, etc.
$
Calls, form fills, messages
Leads that became paying jobs
Typical invoice amount
$
Your current numbers
Cost per lead
$125
What each inquiry costs you
$417
Cost per booked job
What each paying customer costs
Close rate
30%
Leads that become booked jobs
Marketing % of revenue
35%
Target: under 15%
What these numbers should look like
Your cost per booked job $417
Google LSA + Ads benchmark $180
Benchmarks based on Google Local Services Ads and Search Ads performance for home service businesses in the Northeast US. Your results depend on market, competition, and service mix.
$2,844
potential annual savings at current lead volume
Where the waste is

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Built for home service business owners who'd rather spend money on results than platforms.